Brilliant seeding of a rumor that fell on very fertile soil:

One afternoon we sketched out a screw in our 3D program, a very strange screw where the head was neither a star, tracks, pentalobe or whatever, but a unique form, also very impractical. We rendered the image, put it in an email, sent it to ourselves, took a picture of the screen with the mail and anonymously uploaded the image to the forum Reddit with the text ”A friend took a photo a while ago at that fruit company, they are obviously even creating their own screws”.

Then we waited …

Lukasz Lindell continues to report that within hours the shocking “news” had spread around on the usual suspects: Twitter, YouTube, Google+ and even on renowned news sites like Yahoo, Wired and MacWorld.

Till Eulenspiegel at its best.

(via Daring Fireball)